Are hotel slogans really important? In the world of hospitality there is a lot of competition and differentiating is getting more and more difficult. Just think about it for a second.
Hotel metasearchers give you whole lists of accommodations available for a certain date. You can filter by features and prices, but nothing else.
There’s no personality. And after all, if you have a hotel, you’re literally inviting people to sleep with you. And not just sleep! These people spend their little free time in their facilities.
To position the brand, we need to convey an emotion within seconds. Hence, the importance of your slogan.
Three reasons why you need good hotel slogans
1. Attract attention quickly
They are a short and effective declaration of principle. It helps customers memorize your business, differentiating it from the competition and stimulating the desire they seek to fulfill.
2. They stick in the mind
A good slogan based on a smart or fun statement will engage in your customers’ subconscious, sticking the message in their minds.
3. They lead to action
Hotel slogans are very effective at taking prospects into action. They have the power to motivate, evoke, and influence decisions.
Below we have enlisted some of the best hotel slogans!
Following are some of the best catchy hotel slogans:
- A short story of living
- Alive with your style of living.
- Feel beyond expectation
- You do your thing. Leave the rest to us.
- Relax and enjoy
- Count the stars
- Redefine urban living
- Make Yourself at Home.
- Not like others
- Spend your vacation luxuriously
- An invitation to a New World
- Good memories start here
- Discover the joy again
- Try us for the best
- The getaway you need
- We did our best
- Connect with the second life here
- The ultimate hotel chain
- You belong here!
- This is heaven
- Relax its holidays
- You wish we did
- Five-star quality in a hotel of four stars.
- Who’s taking care of you?
- Find your true self
- The beach where you relax
- One name for your all need
- Where actions speak louder.
- The Heartland of the Mediterranean.
- Homewood Suites by Hilton
- Now exactly roughing it.
- Feel the class.
- Where lady’s at her best.
- This is life and its better!
- A likelihood of New Business
- The Mediterranean as it once was.
- My kind of mountain.
- Making the right move
- Homewood Suites. Make Yourself at Home.
- Even the God’s couldn’t resist!
- It’s not a hotel, it’s a way of life.
- Stay with us in comfort.
- Maximum luxury. Exclusive sensation.
- Where the north begins!
- Come Sail Away.
- Feel the difference
- Australia’s highest resort.
- We care about your experience.
- Have the best vacation ever
- The way it should be.
- Get away to it all at Gleneagles.
- Our hotel is a symbol of Love
- A new dimension of comfort
- Extend your stay, not your budget.
- A piece of open sky
- Best memories start here.
- All with happy endings
- We Serve best
- Wherever life takes you.
- More than meets the eye.
- Another day in paradise.
- Experience more together.
- Hilton Dusseldorf
- Bringing people together all over the world.
- Best part of your journey
- Welcome to happiness.
- Holiday Inn. The World’s Inn Keeper.
- Making your stay memorable
- We invite you for a better life
- Staying is believing.
- Experience lifetime happiness
- Sunrise and sunset right from your bed
- Drawbridge Inn. Live like a King.
- Explore your destination with us.
- Style accompanied by comforts
- We take care of you
- As unique as your imaginations
- No beginners allowed.
- We love that you’re here!
- Designed for natural living.
Here are the creative slogans for hospitality:
- Good services are our preference
- Feel the real experience.
- we respect your living
- Find your freedom
- Travel should take you places.
- Stay with us, feel at home.
- Let’s stay forever
- Discover bliss
- A memorable stay
- Making your stay comfortable
- An oasis for you.
- Stay on your budget. Travel more.
- Your world. Your way.
- The legend.
- Accessible. Affordable.
- Live life to Discover
- We fill your dreams
- A place to celebrate life
- The Right Way.
- We make the ordinary, extraordinary.
- Experience life, live the moment
- Open the door for a spacious living
- The most discreet 5-star hotel in.
- The true space for relaxation
- Graceful hospitality in the heart of the city.
- Enjoy your day
- To make the most of …
- Right, where you need it.
- Where you come to get away from everything.
- Extent your Happiness
- Exclusive access to unique experiences.
- Whe relaxation is built in.
- High level experience.
- Everything else is in the shade.
- Travel brilliantly
- Made for comforts
- We’ve thought of everything.
- The joy of the countryside
- Come and enjoy the sea with us
- Experience Variety.
- Feel the sunrise and sunset
- The Best Value Under the Sun
- Heavenly bed. Heavenly bath.
- Choose your own space
- A hotel that changes your view
- We are here to serve you.
- You have beautiful days
- The ways of our excellency
- Our Excellency, at your service
- Breathe comfort
- Ideal for everyone
- Come, stay and enjoy your day.
- Perfect rest in nature
- Have fun, explore and rest
- Feel the comfort
- Let celebrate your holidays
- A new world, Discover it
- The World’s Largest Hotel Chain.
- Across the street from the ordinary.
- Check into another plane of existence.
- Wells next the sea.
- Unmatched in North America.
- Your presence is the most valuable
- This is not a normal hotel
- This is your Appreciations
- Awaken To A Different World.
- Your new home on the beach
- The Hotel for Better you
- Stay in your comfort
Some of the catchy slogans for comfort:
- From Seaside to lakeside.
- Float. Refresh
- The art of meeting your highest expectations.
- Lady’s First. Where lady’s at her best.
- Enjoy every moment
- Making memories special
- I’ll see you there.
- Your 5-star destination.
- Designed for relaxation
- Hospitality is our passion
- Emotional Luxury.
- Enjoy the authentic
- we sceneful, we Ultimate
- A stay like you deserve
- We create good experiences
- You deserve more
- Rooms that will blow your mind
- Your smile, our happiness.
- When elegance meets comfort
- Make yourself at home in our hotel.
- The Island of Memories…
- The Nation’s Innkeeper.
- The best surprise is no surprise.
- Room to play.
- relax. Enjoy a bite
- Do you live an Intercontinental life
- Connect with the natural
- We make you feel better than at home.
- Small town feel, big city fun.
- We give you more of what you want and less of what you don’t need.
- Frame your space
- At Hampton, We Love Having You Here.
- Get ready to live freely
- Take me to heaven
- More than just a hotel
- Live here to discover best
- Where actions speak louder
- Your next space
- We Welcome you
- Best under the Greek sky.
- We bring happiness
- Take a break…You deserve it…
- The jewel by the bay.
- We put a smile back on your face.
- Desirable services
- Because comfort is more important.
- Inspiring destinations within your reach.
- The perfect place for getaways!
- Redefine your expectations. A hotel experience, unlike the rest.
- Share a great experience.
- First, you love, then you live.
- Be myself only
- A distinguished and unique atmosphere
- Stay you.
- Get ready for the time of your life.
- . that you deserve
- The high standard place for high standard people
- We have all that you want
- The best people to take care of our most valuable asset: you.
- A very good place to be.
- The lap of luxury.
- We aim to redefine a new dimension of luxury and relaxation.
- Because we care about you!
- Have a grand vacation
- Quality and excellence
- Feel the luxury
- Come and stay with us to feel even better than at home.
- Connect the life within!
- This is your heart
- Feel like home
- Take Me to the Hilton.
- We enjoyed seeing you happy
- Feel the real life
- Pleasing people the world over.
Check out these cool slogans for elegant:
- We’re all grown up.
- Serenity and bliss
- Desing as royal
- Fall in love with the sky
- There is only one Grand Hotel.
- You choose your space
- Because you deserve the best
- Make your vacation the best
- One name for your all needs.
- Come back Richer.
- Beautiful one day, perfect the next.
- Enjoy your stay
- Where Hospitality Meets the Bay.
- Where cozy memory lasts.
- It’s not a hotel, it’s your home
- Eco. Friendly.
- Live grand with spacious
- Charming style and cozy comfort.
- Let us show you the world!
- Travel with a clear conscience.
- Enjoy all the bites
- A great adventure begins here.
- Experience the hospitality
- The natural thing is to feel comfortable
- Welcome to Joy land
- We strive only for the best!
- Nothing but perfect
- The all-new home is waiting
- Think beyond expectation
- A planet of hospitality
- Experience the uncommon element.
- Enjoy your trip
- The mountain heavens!
- A great stay is closer than you think.
- Because vacations are for relaxation
- Because comfort is more important
- Your Desires, our Commands
- Just perfect!
- Go happy. Go anywhere. Stay here.
- Relax and refresh a perfect family getaway.
- Homes away from home
- Choose your travel partner wisely.
- Live the natural life here
- Start here. New living.
- The world’s friendliest hotels.
- Check into another world.
- Stay classy, feel classy
- See what a difference a stay makes.
- An attitude of your life
- Relaxed, friendly and informal.
- Enjoy unforgettable experiences in dream hotels.
- The best value under the sun.
- The Island for All Seasons.
- Life is better at here
- Undoubtedly the best
- Be yourself
- The luxury of being yourself.
- Enjoy the freedom!
- Experience luxury in the lap of nature
- Where the sun always smiles.
- The perfect rooms
- More closer to Paradise
- The Right Way. The Wyndham Way.
- The finest hotel at the best price.
- Friends of Ecology
- Best view with the best food
- Discover the joy of your own home
- Urban living redefined
- Wells next to the sea.
- Feel home. Relax!
- Even closer to Paradise
- Our Guest is just like our family
- The great Hotel in
- You don’t want to leave!
- Perfect home with perfect space
- We put a smile to your face
- We are here to serve you
- Discover the difference
- Stay in your groove.
Following are some of the worst hotel slogans:
- Live your myth in Greece.
- Unpretentiously luxurious.
- Memories your trip
- A very good place to be.
- Feel welcome.
- Be yourself, live yourself!
- Make your next big
- Hotel that you deserve
- Everything, right where you need it.
- Live a dream place
- Your New home is waiting
- Nothing like us
- Your piece of sky rest
- So you can get away from it all
- Privacy is priority
- We know what you want
- Nothing but bliss
- Creating spaces for you
- Intimate with the natural life
- Your soul meets with your home.
- Comfort in a tropical setting
- Clean Sheets, Hot Water, Stiff Drinks.
- Our Space, your Ways
These hotel slogans have at least one of these errors:
1. They are too abstract and therefore fail to draw mental images. Without a strong mental image, we couldn’t get attention.
2. They’re empty, trite messages
3. They do not illustrate any relevant benefits to the customer.
1. Be direct and concrete
The slogan has to create a strong mental image in less than 5 seconds. To create those mental images, we have to use blunt words. Dark mammals are abstract. Grey mammoth is concrete. The first sentence tells us nothing, and with the second we imagine the animal perfectly.
This is fine for The Little Prince, but not for a slogan. When you write your war cry, try not to speak in the abstract.
2. Indicate the biggest benefit of your accommodation
Pay attention here, that this is important. Your hotel slogan has to be the synthesis of the best of your hotel. Chances are your slogan will end up being your value proposition. The first sentence your customers see when they arrive on your website. The first impression they take of you! We quickly have to communicate how we can help our client.
1. Make a list of all the benefits of your accommodation.
2. From location to services, write down anything you can think of that is a potential benefit.
3. Write at least three hotel slogans for each benefit.
4. A slogan is not a brilliant idea that happens by magic.
5. Testing slogans over and over again will make you meet the one you finally choose.
The hotel business is profitable, you must always evaluate the variants of each place where it is established taking into account climate, geography, the type of hotel and the exclusivity you want to provide.
That’s why in this article we think of the most convenient slogan that your customers remember as a reference to that great place that gave them so wonderful and exclusive attention. Stay with us and get inspired!
Well, folks, that was it for today. If you liked this post, share it and help me continue creating content!